ETC rebrand

The Acid House rebrands ETC for a younger female target market.


ETC is a channel targeting the young adult female demographic with shows like Supergirl, Project Runway, New Girl, Scream Queens, 2 Broke Girls, and such.

We won a bid to completely redesign the brand, starting with the logo, identity system, print collaterals, up to the on-air templates and channel ID, all inclusive of animation. Positioned as an 'on-air magazine' of sorts, we took to stylizing the elements of make-ups & magazines to define the look and feel of the brand.
Here's the montage of the work that we have done when the rebrand went live last year.



Here now is a breakdown of the branding that we did for the channel. From here we developed a wide array of designs spanning on-air templates to print collaterals.



Client: ETC / Solar Entertainment Corporation
Channel Head: Grace Pazcoguin
Direction: Acid House
Concept & Design: Ivan Despi
Animation & Idents: Gerone Perez & Jo Gregorio
Music: Diego Mapa
Reel edit: MC Panes
Music: Youtube Audio Library

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